Founded by Kit Willow in 2015, Kitx is a fashion label with a difference. Combining future-focused design with sustainable and ethical production methods, Kitx makes clothing that looks good and is good. Kitx’s addition to the Jim & Jane family signals a broader shift in our buying habits towards a more viable future for our planet. The brand has quickly become beloved by customers of all shapes and sizes, for its flattering styles that are made for with working, everyday women in mind.