Belinda Gallo, In the Sac

Belinda Gallo started In the Sac back in 2010, driven by a belief in the beauty of linen and with over 20 years experience in the textile industry under her belt. The brand is a true celebration of this natural fibre - from homewares to fashion, Belinda sources the highest quality flax from the Netherlands. Just in time for the launch of In the Sac here at Jim & Jane, we were lucky enough to catch up with Belinda to get to know a little bit more about what makes her tick.


Where do you call home?

Watsons Bay.


Have you always been a designer?

I was always drawn to fashion, even from a young age.  I started my career In fashion in my mid-twenties as a textile buyer at Martin & Savage which then lead me to create In The Sac, which is a sub division of Martin & Savage, so it was just a matter of time before we expanded the brand into fashion.



In the Sac exclusively deals with linen. What initially drew you to it? What makes it so special?

I have always been drawn to natural fibers and really discovered linen and what it offers as a sustainable & biodegradable fiber when working as a textile buyer. Linen, like all things that come from nature, decomposes right back into nature, supporting my strong belief in leaving a low carbon footprint for the next generations.


What does sustainability in design mean to you? 

Sustainability for us means ensuring that our carbon footprint is minimal as minimal as possible on all fronts – from the drawing board to the fields in which the fiber is grown, to product distribution and packaging.


What would we find playing in your studio/office?

1. Bonobo

2. Queen

3. Calum Scott

4. Black Coffee Feat. Celeste


If an out of towner was visiting, where would you take them?

I'd take them to Bondi beach. We'd start off with a morning walk along the coast from Bondi to Coogee and back, followed by lunch at Totti's and drinks at Icebergs overlooking the water.




What are you currently coveting?

Isabelle Marant's latest collection.


Favourite Instagram feed?

@eyeswoon for stunning interior inspiration.



Last great book you read?

I haven’t read a book in years, having a five year old and running the three businesses with my partner, I normally fall asleep half way into the first paragraph :-))


Favourite cocktail?

Frozen Martini.


Favourite flower?

Oriental lily.


Favourite artist?

Del Kathryn Barton.


Why shop local?

I’m all about supporting local business especially at the moment with all of the covid chaos. There's also always something new and unique to be found at my favourite local shops that can't be found at bigger establishments. 


Use one word to describe Jim & Jane? 

Sorry, I need two: expert curators.